Finding My Own ‘Why’

Finding My Own ‘Why’

If you’re a regular reader of my blog, you may have noticed that each month, I introduce you to a particular theme then, later, I share my own experience of that theme with you. This month, I’ve been encouraging you to explore your “why”; what is your motivation for doing what you do? You can read more about that here but here’s my own personal “why”. It’s at the core of everything I do. I hope it inspires you to explore your own…

My own personal “why” has developed over the years; life happens, it moulds who you are and it can shape your priorities, values and beliefs. But ultimately, the principles of my “why” have remained the same. My experiences have enhanced my journey, guiding and directing me as my skill set and list of life lessons grow bigger and bigger – but it’s only served to maximise the fundamental core values that have been there all along.

In the past, I’ve found myself in situations that forced me to learn more about myself and where I wanted to be in life. They were not always comfortable at the time but the growth that came from them always made it worth it. This was especially true in the earlier years of running my own businesses. I began noticing that people I worked with would be inspired to develop their own projects, using my strategies and structures. Some would come to me directly for support, others would go ahead without me. The latter was often challenging for me and it was easy to become defensive and protective. That was until I realised that such situations demonstrated to me where I really needed to be; clearly, my business acumen and the experience was appreciated and desired – so why wouldn’t I want to share that knowledge with well-intentioned, conscious people with business ideas? I began to see what the positive knock-on effects of sharing this knowledge could be – and how doing so was in total alignment with my “why”…

For as long as I can remember, I’ve been a very loving and feeling person. I’ve always wanted to help others, animals, nature, our beautiful planet – and once I realised that I could do all of these things by sharing my own skills, experience and gifts, it was a real lightbulb moment for me. I knew that I could support individuals with developing business models, identifying pitfalls long before they happened, creating strategies for success and so on. But I began to dig deeper to understand what could act as a springboard for the people I worked with; what would be the single positive trigger for change? If there was one thing I could help them to understand, what would it be?

That their potential is limitless.

One more time for the people at the back: Every single individual has limitless potential.

Not necessarily all in the same ways – but it is there, waiting to be nurtured and shared with the world. And once that potential is realised, that’s when the most beautiful ripple effect begins;

That individual starts to believe in themselves…
…their conscious business begins to grow…
…the knock-on effect begins to reach others…
…those others start to see their own potential…

And before you know it, we’re living in a whole new world, full of conscious and loving individuals, businesses and projects.

Is that a big “why”? Damn, right it is. But the results are so worth it.

I never really had that kind of support growing up, but I was fortunate to naturally have that belief within me and I chose to nurture it as much as I could through travel, educating myself, learning from others and identifying mentors to help me along the way. I appreciate that not everybody is born with that innate belief – so I’m here to help them discover it.

Once I have helped my clients to uncover this potential, the next hurdle is usually associated with money. It breaks my heart that so many people with good intentions, a desire to make a positive impact and leave the world a better place have difficult relationships with money. Beliefs are indoctrinated in practically all of us that money equals greed, negative power and consumption. This gives value-less corporations all the space and freedom to plough forward and takes more, more, more when what we really need is those well-intentioned people to understand the good that money can do; to enjoy the abundance that comes with a conscious business – for the business owner and the world.

From healers and environmentalists to ethical retailers and animal activists, I’m here to tell you that you don’t have to choose between an abundant life and a “good” life. You can enjoy success and make a positive impact on our world. It all begins with your “why”.